Hi,
I’m Sonya!

From an early interest in language to a career in content, I’ve been captivated by how words can influence meaning, spark emotion, and guide action.

Highlights

· 10+ Years Industry Experience
· Previously worked @Meta
· Content Design & Strategy
· Clarity-Driven Approach
· Oxford Comma & Em Dash Loyalist

Career Snapshot

I’m a writer at heart, but my approach has evolved over time.

After earning my BA in English Literature from UCLA, I started as a Content Writer at Meta, where I collaborated with partner managers and influencers to build 17 branded pages. 

At Whisper, I progressed from Content Curator to Senior Editor, curating user-generated content, pitching and writing articles, and creating content for organic and paid social channels.

At MediaLab, I focused on community and support content for several portfolio brands (Amino, Kik, Imgur, Genius).

Highlights include:

  • Managing Amino’s Discord community and in-app events
  • Leading a charity campaign in partnership with Imgur that raised over $50,000 for Extra Life
  • Redesigning Kik’s help center and support content for clarity and usability

Shaping how products communicate has been the constant thread in my work, and I’m excited to see where it will take me next.

Writing Principles

Good writing isn’t just what you say, it’s how you say it. These principles help me craft content that’s clear, consistent, and built for the people using it.

  • Maintain brand voice across content
  • Ensure consistency in details and structure
  • Keep the user front of mind; speak in their language
  • Create repeatable content systems
  • Favor clarity: Oxford comma, em dash, and thoughtful punctuation

How I Work

I work across product, design, and support teams, helping translate complex ideas into content users can trust and understand.

My process generally follows these steps:

  • Review existing content
  • Research (competitors, audience, coordinate with teams)
  • Design where content should appear and what it should say
  • Write the content
  • Iterate based on data and feedback

Crafting content that connects with people and makes products feel intuitive is what drives me. I’m eager to keep building experiences that delight users and lift up the teams I work with along the way.